Creation of a clothing project’s brand identity.
End-to-end execution — Visual identity — Visual design — Website
Community management — 360° brand management
Résiste
Mode
Art direction
Branding
Communication
Branding
Communication
Logo
The horizontally reversed “R” in the logo expresses the sense of contrast at the heart of this identity. The logo’s characters are black, and Résiste’s entire visual identity is conveyed through this deeply immersive shade. A pattern was developed from the “R,” allowing it to be adapted into multiple forms and highlighted across communication materials.
Visual research
Visual research was conducted around themes with strong symbolic meaning, such as stained-glass craftsmanship and hieroglyphic writing.
Clothes
A selection from this initial iconographic research helped define a clear visual direction and led to the final choice of visuals. The t-shirts were then produced in France using organic cotton, following an ecological and transparent approach.
Shop and social networks
